REVIEW: Lay’s – Do Us a Flavor Finalist – Sriracha Potato Chips

Rating: ©©©-3/4 chips (notable)

Chippers 005

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At long last, the finalists for Lay’s ‘Do Us a Flavor’ contest have finally arrived!!! To chip fanatics such as us it seems like forever ago that Lay’s first announced the chance at a million dollars for creating a new potato chip flavor for them. We know that you are probably wondering if we submitted any flavor ideas to Lay’s, and the answer to that is, “of course!” Exactly how Lay’s had the nerve to pass on our ideas for Korean BBQ with Orange Zest, or Huevos Rancheros flavored potato chips, we’re not sure…

Actually, we do know how, and it’s because Lay’s opted for a trio of more main stream, or at least u(sa)niversally palatable, flavors; albeit, relatively creative ones, that if executed effectively, could result in some genre stretching surprises, and highlights, within the industry!!

As you’ve probably already read, Chip Review was extremely impressed with the Chicken & Waffle flavored potato chips, and more than surprised, and pleased, with the Cheesy Garlic Bread flavored potato chips.

When we first heard what the three flavor finalists were we figured that these Sriracha flavored potato chips were the shoe in for our favorites, for a handful of reasons.  First of all, it’s a well known fact that we here at Chip Review like hot and spicy flavored potato chips, and we are also huge fans of Huy Fong’s Sriracha Chili Sauce.  Lastly, it seemed like Lay’s should easily be able to successfully execute this flavor onto their potato chips.

We’re sure that we won’t be the only ones to do this, but we felt that it was crucial, in the name of good quality detective work, or reviewing, that we did a taste test comparison between these Lay’s Flavor Finalists and the real thing (potato chips with Sriracha sauce squirted on them).  So, we went to our pantry, grabbed our favorite green capped bottle of Huy Fong’s Sriracha Sauce, and liberally dosed some original salted potato chips to do the comparison.

First, the positives of Lay’s Sriracha flavored potato chips: Just like with each of the other two ‘flavor finalists’ these potato chips are large, unbroken, and definitely thicker, and more natural looking, and tasting, than traditional Lay’s potato chips.  The bright orange seasoning coating each of these chips quickly evokes thoughts of the hot and spicy Thai chili flavored chips we are about to consume.  The chili and garlic flavor aspects of Sriracha hot sauce are definitely present, and pretty spot on to the real thing.  The chips are decent, and tasty, and definitely above average.

Now, the negatives: Plain and simple, these do not taste like Huy Fong’s Sriracha Chili Sauce to us.  The vinegary nasal zing we love about Sriracha (and most hot sauces for that matter), has been replaced with a sourness from the use of sour cream rather than vinegar.  Next, we have a big problem with the inclusion of cheddar and swiss cheeses among the ingredients??  Why they are there is beyond us?  Maybe it’s to round out the flavor, or add some richness and depth to the chips, or maybe even cover up for something, but to us it simply takes away from these chips actually tasting like Sriracha.  Lastly, these chips are missing a lot of the spicy punch that the actual Sriracha hot sauce usually provides.  We expected a lot more heat from these, but alas, another chip that barks louder than it actually bites.

We think Gut Check has hit it right on they nail when they say, that you may just have to add Huy Fong’s Sriracha sauce to these chips!!

As always, these are our thoughts, we would love to hear what you think. Agree or disagree, let us know.

Chip Ratings Scale:

(1/4 increments)

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©© tolerable

©©©notable

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