Rating: ©©© chips (notable)
These chips make absolutely no sense to us. In fact, we have so many problems on so many different levels with these chips, that we don’t have the slightest clue as where to begin. Let’s just keep this plain and simple, and say that the rating of ‘notable’ in this instance may actually be a bit of a stretch, and that we are simply giving it to them because, well, they are Doritos, and regardless of how many issues we have them, they still taste pretty darn good.
It all began one day when Taco Bell called up Doritos (or Doritos called up Taco Bell, we’re not sure) and pitched the idea of offering a taco using a Doritos Nacho Cheese tortilla chip as the taco shell. Thus, Doritos Nacho Cheese Locos Tacos were born, and they were an inspired notion. In fact, since we are not avid consumers of Taco Bell, we only tried these thanks to a thoughtful coworker, who felt that anyone who refers to themselves as chip lovers should probably try these Taco Bell Locos Tacos (for the sake of research of course), and who was kind enough to bring us back a few. Well, you know what? The taco-chip hybrids actually tasted pretty good, and definitely better than we can remember any regular taco from Taco Bell ever tasting.
However, Doritos have made the decision to take the taco-chip-concept one step further (one step too far in our opinion), and released the Doritos Locos Tacos Nacho Cheese & Crunchy Taco Tortilla Chips. These are Doritos that taste like Taco Bell Locos Tacos which have taco shells that taste like Doritos Nacho Cheese Tortilla Chips.……mind-boggling!
The chips themselves are not what we have our problems with. Par for the course, these Doritos tortilla chips are light, crispy and thoroughly coated with liberal amounts of seasoning – in this case two different blends of seasoning. The first half of the Locos Tacos equation, are the iconic flagship Nacho Cheese flavored chips. There really is not much we should have to say to you about these. They are classics. They are timeless. They are cheesy and salty and good. If for some unbelievable reason you have never tasted Nacho Cheese Doritos then stop reading immediately, crawl out from beneath that rock you have been living under, and go purchase yourself a bag at any store, pretty much any where, enough said.
The other half of the Locos Tacos Doritos are the Crunchy Taco flavored tortilla chips. Crunchy Tacos? Lets hope so, they are chips after all. If you were expecting to taste the taco powder seasoning chips found in the definitive, bright orange Doritos Taco bag, think again. These taco flavored chips reminded us a lot more of the short lived Doritos Late Night Tacos at Midnight version. With these chips, Doritos has tried to recreate the entire taco experience, and hit all of the ingredients and flavor notes that make up a real taco (lettuce included). And for the most part they do a fine job.
So what is our big problem with these chips then?!? Well, similar to a recent review we did for Snyder’s of Hanover’s Flavor Doubles, it all comes down to the simple fact that the sum of the two chips, is not greater than the individual chips themselves. We seem to see an unwelcome trend forming in this chip industry, where brands are either getting lazy, or think that they can combine two of their current products, re-package them with some clever title, and make us believe that we will be tasting something revolutionary, or at the very least better. As Marvo from the Impulsive Buy points out in his review of the Doritos Locos Tacos, this actually may not necessarily be Doritos first attempt, at colliding two products together, lets just hope that it is their last!!!
We should point out that at the time of writing this review we here at Chip Review have not yet officially tasted the Cool Ranch version of the Doritos Locos Tacos, and therefore cannot confirm whether or not they taste better than these Nacho Cheese ones…
As always, these are our thoughts, we would love to hear what you think. Agree or disagree, let us know.
Chip Ratings Scale:
© – return to sender
©© – tolerable
©©© – notable
©©©© – lip-smacking
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