Rating: ©©© chips (notable)
Well, as the saying goes, “if you can’t beat’em, then you should probably join’em.” And, on that simple note, may we introduce to you, the latest addition to the becoming-oh-so-mega-popular popped chip industry: Lay’s Air Pops. That’s right, we said Lay’s, which can only mean one thing – there’s money to be made in those popped potato fields!!
Up until now, the popped chip market had primarily been controlled by the ‘little guys’ – we’re talking PopCorners, Salveo, Poptillas, and of course the originators of the popped phenomenon Popchips. Well, you little guys better watch your backs because Frito Lay is coming full speed ahead. In fact, we wouldn’t be at all surprised if the Doritos version of Air Pops doesn’t come popping (see what we did there) up on store shelves everywhere in the very near future!
As for the Barbecue Air Pops themselves, well, they are exactly as you probably imagine – light as air, on the thinner side, very crispy, with a subtle potato crisp flavor. We’ve said it before, and we’ll say it again, if you’ve tried one popped chip, you’ve just about tried them all. However, the slight highlight of these particular popped chips happens to be in their seasoning. Lay’s Air Pops’ barbecue seasoning blend exudes BBQ-ness. As soon as we ripped open the bag, every taster mentioned having strong notions of BBQ, specifically thoughts of juicy ribs. The seasoning was balanced between sweet, savory and smoky, with subtle hints of meatiness. Overall, it was a decent BBQ flavor, on an OK potato chip.
Alright Chip Review fans we want you to be honest with us. How many of you out there actually prefer popped potato, or tortilla, chips over the traditionally fried potato and tortilla chips?? Crickets……? That’s what we thought. Sure we get that they’re trendy, they’re different, and they are a healthier option for crunchy-salty snacks, but when we are looking for real satisfyingly tasty chips, the popped versions just aren’t going to cut it!
As always we would love to hear what you think. Agree or disagree. Let us know.
Chip Ratings Scale:
© – return to sender
©© – tolerable
©©© – notable
©©©© – lip-smacking
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