Rating: ©©©-1/4 chips (notable)
How many of you out there love scouring the chip aisles of World Market as much as we do? It seems like just about every time we visit the versatile store, some type of new, never before tasted, chip has appeared. How they continue to find these unique chips from all over the world we have no idea? Also, do people other than us actually take the risk and drop the cash to try these chips out? Let us know.
We are always a little suspicious when we a new chip with another language on the bag that we cannot translate. Risky, right? What if those symbols / letters say “do not eat this bag” or “chips include shards of glass”? Being the professionals that we are, we bravely brush that risk of danger aside, dive right into that bag, and present you with our review!
At first, these hot & spicy potato chips from Calbee (Japanese based snack brand) seemed sort of muted. Just a subtle singular note. But, then our tongues began to adjust to these chips, and actually pick up on their layers of flavor. So, recant our initial statement. These are flavorful chips, with lots of depth, and flavors that take a little time to develop before they hit multiple spots of your taste buds.
These chips have a lot going on. And when we say a lot, we mean a lot. Check out this list of some of the ingredients included in their flavor recipe: cayenne, nutmeg, paprika, garlic, onion, black pepper, oregano, turmeric, coriander, cumin, mustard, ginger, anise, clove, sugar, salt and soy sauce!! We could actually taste, and identify a lot of those flavors including the cayenne, garlic, cumin, sugar, soy sauce, paprika and probably some nutmeg. You would think with all of that going on, these chips would be a flavor mess, but surprisingly they are not. Rather they are cohesive, and pretty well balanced potato chips. Still, in the end, the flavor isn’t as exceptional as its ingredients would make you think it should be. The potato chips themselves had a medium thickness, with a crispy crunch and plenty of folds and bends to them.
So, what’s actually wrong with chips? Well, have you heard us mention anything about how HOT & SPICY these chips are so far?? NO! You have not. And NO, they are not! We just can’t stand it when a brand declares their flavor as hot, or spicy, or scorchin’, and then they don’t bring any real heat to the party! Why the false advertising? Calbee, you are not fooling anyone. We appreciate the layers of flavor, and the use of a multitude of unique ingredients, but in the end we were expecting hot and spicy chips, and you didn’t deliver. So, no matter how tasty, complex and balanced your seasoning may be, we feel sort of cheated!
As always, these are our thoughts, we would love to hear what you think. Agree or disagree, let us know.
Chips discovered at World Market; Oak Brook, Illinois
Chip Ratings Scale:
© – return to sender
©© – tolerable
©©© – notable
©©©© – lip-smacking
©©©©© – “A” list