REVIEW: ips – chips with protein – White Cheddar

Rating: ©©©© chips  (lip-smacking)

Ips Chips with Protein - White Cheddarips….?  Well…huh?  What??

Hey, it’s basically like chips only minus the C and H.  Well, lets just hope that the C and the H aren’t our favorite parts!!

Every now and again we here at Chip Review cross paths with a new type, style, flavor of chip that we have never ever tasted before.  Well, ips chips with protein just so happens to be one of those entirely new chips!  So, what’s so new about these chips you ask?  Well, let us elaborate.

ips = intelligent protein snacks

And where does this said intelligent protein actually come from?  You are never going to guess.  No, seriously, take a guess.  EGG WHITES!  That’s right E double-G whites! Now before you jump to any preconceived conclusions about how these ips chips simply cannot be very good tasting based on what we have told you thus far, we’re going to let you onto a little secret – they are surprisingly enough, very tasty!  We’re fairly certain that ips used to sport the slogan The Original Egg White Chips™, but we are guessing that many close minded people out there weren’t giving them the shot they deserve, and simply turning away before ever tasting them!  And so, ips made the decision to remove the slogan from the front of the bag, and instead focus on what the benefit of using the egg really offers – ‘chips with protein’.  Whatever it takes to get the word out!

According to ips founder Sean Olsen:

“The idea for ips first hatched when I was making breakfast for my kids. I’m always looking for healthier foods to feed them and they loved the crispy edges of the eggs I cooked. So I decided to turn that protein crunch into a treat the world could enjoy.

“That’s why we’re proud to offer the world’s first chip made with non-GMO corn and wholesome egg white, a breakthrough snack that has the tasty crunch you want and the satisfying protein you need!  We use our patent-pending Pressure-Puff process to make our light and crispy ips. We take corn, egg whites and other all natural ingredients, blend them together under high pressure and puff the mixture to create a light and crispy chip. Then we toast the chips in an oven – we never fry them – and apply our special seasonings.”

Texture wise, ips chips remind us of a potato puff, more than they do a corn puff.  Both puffs are airy and light, but where as a traditional corn puff has a certain level of meltability to it, a potato puff, or ips puffed egg-corn chips in this case, do not melt when the come in contact with the moisture in our mouths.  Their crunch retains a bright and crispy bite.  We’d say that the chips are roughly the size of a quarter, and amply coated in their white cheddar seasoning.  We really liked the tangy, slightly funky and salty, white cheddar seasoning that ips used on these chips.  It just seemed to embody a lot more character, and real cheese flavor than other white cheddar snacks we’ve tasted in the past.

So, there you have it, another crunchy alternative now available on the market; making our decision of what to snack on even more difficult.  However, our decision would be rather easy if we were looking for a healthier, protein-packed, snack that also tasted delicious!!

As always, these are our thoughts. Agree or disagree, make sure to let us know.

Chips provided to Chip Review by ips for review

ips Official Website

Chip Ratings Scale:

(1/4 increments)

© return to sender

©© tolerable

©©© – notable

©©©© – lip-smacking

©©©©©“A” list

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