Rating: ©©©© chips (lip-smacking)
What a clever gimmick! Seriously, who is the brilliant marketing individual who came up with this one?? They should pat themselves on the back! Honestly, tell us the truth, as soon as you saw the bag to your left you were intrigued right? Roulette? You ponder to yourself… What do we have here? The words Limited Time Only and ATTENTION Some chips are very hot catch your eye, and you simply must grab a bag and play the game! According to fritolay.com:
Doritos Roulette chips offer fans the ultimate game-of-chance-style snacking experience. Each bag contains mostly Doritos Nacho Cheese flavored chips with an ultra-spicy, hot chip in every handful. With all of the chips looking the same, it’s anyone’s guess whether that next chip will be spicy-hot or not.
Count us in!!! Lets spin that wheel of chips! Chip number one – just a regular old Nacho Cheese Dorito. A tasty classic, that has ruled the tortilla chip game forever, but not the reason we showed up for this game! Chip number two – same thing. Number three – more cheese. Number four – hmmm, is that a spicy….whoa now! Heeey-Yo! We have lift off!! There’s no doubt, the “ultra-spicy, hot” Doritos are in deed spicy, possibly spicier than we have ever encountered from Doritos; except for maybe their 3rd Degree Burn Scorchin’ Habanero, or possibly their Fiery Habanero chips. The weird thing is, somehow Doritos have spice-ified their typical Nacho Cheese tortilla chip, without adding any additional flavor?! Not sure what they used to give the chips their surprising heat, maybe just straight-up chile capsaicin?
We ended up finding roughly 6-8 spicy chips among the entire $.99 bag. Which probably did in fact average out to one spicy chip per handful. Good tip, try to take a break from eating any chips after landing one of the spicy chips, or at least neutralize your mouth with some milk or something prior to proceeding, otherwise the next few chips will taste spicy and you won’t really be able to distinguish between a spicy and non-spicy chip. Overall, these were a fun gimmick, that we enjoyed giving a shot once. Are we going to buy consecutive bags to actually snack on? No. We would simply buy a regular bag of Nacho Cheese if that is what we were in the mood for, or some spicy chip if we were looking for some heat. We might buy a few more bags to offer up to other people, or to set out at the office and see if anyone bites, without reading the instructions. If you spot them, give them a try!
Well, there you have it. Anyone else out there tried them yet? Thoughts? As always we would love to hear what you think. Agree or disagree. Let us know.
Chips discovered at 7-eleven; Willowbrook, Illinois
Chip Ratings Scale:
© – return to sender
©© – tolerable
©©© – notable
©©©© – lip-smacking
©©©©© – “A” list