REVIEW: ips – chips with protein – Sea Salt & Black Pepper

Rating: ©©©-3/4 chips  (notable)

ips - Sea Salt & Black Pepperips….?  What the heck are ips??

Apparently, it’s basically ‘chips’ only minus the C and H.  Well, lets just hope that the C and the H aren’t our favorite parts!!

Every now and again we here at Chip Review cross paths with a new type, style, flavor of chip that we have never ever tasted before.  Well, ips chips with protein just so happens to be one of those entirely new chips!  So, what’s so new about these chips you ask?  Well, let us elaborate.

ips = intelligent protein snacks

And where does this said intelligent protein actually come from?  You are never going to guess.  No, seriously, take a guess.  EGG WHITES!  That’s right E double-G whites! Now before you jump to any preconceived conclusions about how these ips chips simply cannot be very good tasting based on what we have told you thus far, we’re going to let you onto a little secret – they are surprisingly enough, very tasty!  We’re fairly certain that ips used to sport the slogan The Original Egg White Chips™, but we are guessing that many close minded people out there weren’t giving them the shot they deserve, and simply turning away before ever tasting them!  And so, ips made the decision to remove the slogan from the front of the bag, and instead focus on what the benefit of using the egg really offers – ‘chips with protein’.  Whatever it takes to get the word out!

According to ips founder Sean Olsen:

“The idea for ips first hatched when I was making breakfast for my kids. I’m always looking for healthier foods to feed them and they loved the crispy edges of the eggs I cooked. So I decided to turn that protein crunch into a treat the world could enjoy.

“That’s why we’re proud to offer the world’s first chip made with non-GMO corn and wholesome egg white, a breakthrough snack that has the tasty crunch you want and the satisfying protein you need!  We use our patent-pending Pressure-Puff process to make our light and crispy ips. We take corn, egg whites and other all natural ingredients, blend them together under high pressure and puff the mixture to create a light and crispy chip. Then we toast the chips in an oven – we never fry them – and apply our special seasonings.”

Texture wise, ips chips remind us of a potato puff, more than they do a corn puff.  Both puffs are airy and light, but where as a traditional corn puff has a certain level of melt-ability to it, a potato puff, and ips puffed egg-corn chips, do not melt when they come in contact with the moisture in our mouths.  Their crunch retains a bright and crispy bite.  We’d say that the chips are roughly the size of a quarter, and sufficiently seasoned.

Speaking of seasoning, ips’ specific s&p blend is very pepper forward.  Nothing overwhelming mind you, just a good heavy dose of black pepper.  ips have also made the decision to include some additional complimentary ingredients like onion and garlic.  They are meant for nothing more than complimentary support, because the black pepper is definitely the star of the show here!  Quite honestly, probably one of the best s&p seasoning blends we have tried in a while.  That being said, the seasoning didn’t quite jive as well with ips egg chips as their white cheddar seasoning did.  Or, maybe more accurately, the s&p seasoning highlighted the fact that we were eating egg chips.  The classic combo of eggs, salt and pepper.  We did not necessarily taste any egg flavor, but because this classic breakfast combination is so well engrained into our flavor memories, our brains were playing little tricks on us making us think that were enjoying breakfast in the form of a chip!!

So, there you have it, another crunchy alternative now available on the market; making our decision of what to snack on even more difficult.  However, our decision would be rather easy if we were looking for a healthier, protein-packed, snack that also tasted delicious!!

As always, these are our thoughts. Agree or disagree, make sure to let us know.

Chips provided to Chip Review by ips for review

ips Official Website

Chip Ratings Scale:

(1/4 increments)

© return to sender

©© tolerable

©©© – notable

©©©© – lip-smacking

©©©©©“A” list

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