REVIEW: Lay’s – Flavor Swap – Fiery Roasted Habanero Potato Chips

Rating: ©©©©-1/4 chips (lip-smacking)

Lay's - Fiery Roasted HabaneroWell, now that Lay’s 2015 ‘Do Us a Flavor’ contest has officially ended….?!?  That’s right, how many of you out there actually heard who the most recent contest’s flavor winner was?  Us neither.  But apparently the winner was Hailey Green of Noblesville, Indiana with her Southern Biscuits and Gravy Potato Chips.  Congrats Hailey!

Which of course means that it is time for an all new Lay’s Potato Chip Promotion, or as we like to call it an LPCP.  What does Lay’s have cooking in 2016?  Well, for starters, some Fiery Roasted Habanero flavored potato chips, that’s what!!  And they are apparently a part of Lay’s new Flavor Swap.  No, this is not some far fetched potato chip dating sort of thing, it is Lay’s pitting 4 totally brand new flavors up against 4 existing flavors that they currently offer on the market.  We, the consumers, in turn vote to save our favorite flavors – either the new, or the old.  As Lay’s says “One Stays. One Goes.”  Not quite sure if this could get any more dramatic?  Oh wait, maybe instead of clicking on which flavor we like best, Lay’s could have a small pile of roses that we can give to those flavors we want to stick around a while longer…. Moving on.

So far we have only spotted the Fiery Roasted Habanero flavor on our local store shelves (but we’ll be honest and tell you that this is also the flavor we were most excited to try). The rest of the line-up looks like this:

Lay's Flavor Swap

What do you guys think?  Tried any of the new ones by chance?  Or, perhaps there’s one or more of the old flavors that you really want to stay, or go?  All four new flavors sound pretty darn interesting to us!

As for the Fiery Roasted Habanero flavored chips, well these are pretty darn delicious. First, a sweet tomato-red pepper-citrus tang assertively says hello to your taste buds.  Which is then quickly followed by a fragrant splash of every flavors best wing men buddies garlic and onion.  We’re not too sure if we actually taste any real habanero chili flavor, maybe just the slightest touch of that greatest of great chili peppers, way, way back in the darkest corner of our palettes. That being said, we do see that Lay’s did in fact use real habanero in their seasoning blend, and we can also confirm that when you eat a lot of these chips (and we’re guessing that you will, because they are delicious), you will feel a very decent amount of spicy heat build up in your mouth, and on your tongue.  Not an overwhelming level of heat, but certainly an undeniable and impressive level when we think of these being Lay’s.  But, the fact of the matter is that we do not taste very much habanero, and we really wish that we could taste more!

The potato chips tasted very potato-ful.  Much more potato-ful than we typically taste from Lay’s potato chips.  We’re not sure if this specific seasoning blend simply highlights layers of potato flavor that we can’t typically do not taste on a Lay’s potato chip, or if Lay’s has opted for better quality potatoes; either way, these chips had a soft and crispy crunch, with loads of tasty potato flavor!

So, there you have it, these chips are delicious, taste very little like habanero, but do bring a decent level of heat along with them. Let’s do America a flavor and get rid of Flamin’ Hot, and #VoteFieryHabanero!!

As always, these are our thoughts, we would love to hear what you think. Agree or disagree, let us know.

Chips discovered at Walmart; Villa Park, Illinois

Voting ends March 21st, so make sure you go to the link below, and let Lay’s know which flavors should STAY, and which should GO!!

Lay’s Flavor Swap

Chip Ratings Scale:

(1/4 increments)

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©© tolerable

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