Rating: ©©©© chips (lip-smacking)
It was about a year ago this month when we first spotted Late July’s current bag design; which at that time was coinciding with the release of their Taco Truck inspired Clasico Tortilla Chips. Both creations, the bags and the chips were pretty terrific. We wrote the following words in regards to those newly designed bags, and those same words surely apply here with Late July’s latest aggressively green specimen!
Anyone who tries to tell you that appearance doesn’t matter is kidding themselves! Appearance does matter, even when it comes to chips, and Late July Snacks really seems to understand this with the design of their new….bags! Just look at that electric green bag to your left! Eye catching isn’t it? Great sense of style. Bold, yet refined. Simple, and yet so poignantly candid with their visual message that our mouths start salivating just by looking at the bag.
Sriracha Fresca?! Hmmmm….. fresh sriracha huh….? We sort of doubt that these chips have been covered in freshly blended, Thai chili, sriracha hot sauce. Wouldn’t that make the tortilla chips really soggy? Either way, nit-picking aside, Sriracha Fresca is a perfectly acceptable flavor name variation of the popular flavor! Late July being the latest of chip companies adding another mark to the ever growing list of sriracha flavored chips!
Sriracaha hot sauce really goes well with everything! And, sriracha hot sauce flavored seasoning goes well with every crunchy snack as well!! However, in our opinion, the snack food seasoning version does go best with potato chips, as opposed to tortilla chips or popcorn. That being said, these are probably the most delicious sriracha flavored tortilla chips that we have tasted thus far.
For one reason or another the combination of corn tortilla chips, and sriracha’s slightly spicy, slightly sweet, and extra garlicky flavor notes always make us think of other tortilla chip flavors that already existed prior to SRIRACHA EVERYTHING – flavors like sweet & spicy chili, or sweet chili & red pepper. In other words, they do not really offer up anything new to the chip game. Late July’s version does offer the addition of lime juice (we’re assuming this is the fresca aspect), and we can appreciate the slight variation, but it is not nearly enough for us to say WOW! These chips have something very different about them!
Late July’s tortilla chips themselves are pretty fantastic! Easily among the best tortilla chips out there. In fact, these tortilla chips could even quite possibly be mistaken for a Doritos tortilla chip in a blind crunch test. Light and crispy, with those lovely little air pockets that give our mouths some real enjoyment. They also deliver a good amount of real ground corn flavor.
So, in the end, these new Sriracha Fresca tortilla chips are lip-smackingly eatable, but if you are looking for something that scream unfamiliar, or even makes you actually think of real sriracha from the bottle, then these probably aren’t it.
If you see Late July Organic Chips in your neck of the woods, do yourself a favor and give them a try – all of them!
Chips discovered at Whole Foods; River Forest, Illinois
Chip Ratings Scale:
© – return to sender
©© – tolerable
©©© – notable
©©©© – lip-smacking
©©©©© – “A” list