Rating: ©-3/4 chips (return to sender)
We must hand it to Lesser Evil, they are really redefining the concept of healthy “junk food” snacks. The variations, and combinations, that they are developing are unique and interesting; and for that we say bravo! But, as with the majority of companies who attempt to create something original and delicious, they sometimes also produces some stinkers!
Similar to the same deception that Lesser Evil portrayed with their Chia Crisps, by naming this popcorn Chia Pop, many may assume that Chia seeds had been popped alongside their counterpart popcorn. When in all actuality, Chia seeds (those trendy “super foods”) have been ground into a powder and dusted all over the popcorn like a seasoning.
Unfortunately, the result of grinding up Chia seeds, mixing their powder with some brown rice flour, and sprinkling it all of some popcorn is one of stinky arm pits! That’s right, the funky aroma of sweat permeates from the bag as we crack it open!! The popcorn’s initial taste is not that much better. The heavy powder coating of Chia and brown rice delivers a tongue coating, chalky-grainy texture that sort of gums everything up in your mouth as you try to swallow everything. The first flavor notes really reminded us of eating flour. Sort of bland and bread-y, and not very appetizing.
However, we can say that once the initial Chia and rice flavors had passed we were able to taste some cracked black pepper, but not very much salt. The pepper did exude a little bit of that spicy pepper kick after a few handfuls, but not really ever enough to distract us away from the funky smell and flavor of the Chia powder and brown rice flour coating!
Plain and simple, this is not one of our favorite popcorns. Despite the bold, all capital lettered, declaration in the center of the bag, this popcorn is absolutely NOT necessary. We’re going to stick with unhealthy popcorn that has not been coated with an unusually aromatic dusting of Chia powder!
As always, these are our thoughts, we would love to hear what you think. Agree or disagree, let us know.
Discovered at T.J.Maxx; Lincoln Park – Chicago, Illinois
Chip Ratings Scale:
(1/4 increments)
© – return to sender
©© – tolerable
©©© – notable
©©©© – lip-smacking
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